You have implemented phy2app and you are ready to transparently share the prepared information about your products, processes, your social responsibility, and environmental sustainability practices. At this point, it is important to keep in mind that the information should reach the right people. For phy2app to have the maximum impact and to help you find new buyers for your products, the information needs to be shared across numerous channels, in order to reach the right people and to increase your chances of establishing new, highly valuable trade relationships. This guide will help you plan out your communication strategy so that you make the most out of your phy2app investment.
Communicating over digital channels
Digital channels are proving very useful to share information among your audience as they allow you to reach a large number of targeted people. Key digital communication channels include social media platforms, such as Facebook and LinkedIn, and email.
LinkedIn and Facebook
Buyers often use platforms, such as LinkedIn and Facebook, to identify and connect with potential companies to source from. In order to maximize your chances of being noticed by a potential buyer as well as to instill trust in the quality of your products, it is essential that your company and products are well presented on LinkedIn and Facebook. By using phy2app, you can share the generated URL link on these platforms, which will allow you to show a complete product page, including all the key information potential buyers are looking for. Therefore, your social media visitors will be able to check out all the key information about your products and get in touch with you directly to express their interest.
Email is a powerful tool for spreading the message about your company. However, it is important to use email properly. Sharing your phy2app product pages over email is a great way to communicate product details. This is how you can spark the interest of either potential buyers, you have not engaged yet with, or potential buyers, you are already in touch with and who want to know more about your products as a follow-up to previous interactions. We recommend creating email templates for both scenarios to reduce the preparation time for sending the details. We also recommend having an organized mailing list to store your contacts. Systems, such as Mailchimp, can help you manage the mailing lists as well as offer the option to send emails to multiple selected contacts at once.
Digital channels are convenient for reaching a large number of interested stakeholders, but in-person interactions facilitate a stronger connection between you, the product, and the potential buyers. phy2app is a practical tool to advance in-person interactions by communicating the information via the generated phy2app QR labels.
Events: trade shows, fairs, expos…
At events, such as trade shows, fairs, and expos, your company and products can get significant exposure to the public, but also to professionals in specific sectors. Buyers come to trade shows with the goal to find new potential suppliers. Fairs are, thus, a great opportunity for forming new business relationships, however, they usually attract a lot of competition as well. For your company and your products to stand out and increase your chances of success, you need to quickly impress potential buyers with a dazzling presentation. By including the phy2app QR labels in your marketing material, you can easily make an impression on your potential buyers. You can add the QR labels to your leaflets and banners so that people can simply scan the QR labels with their smartphones and check out your phy2app product page with all the key information. Not only will the potential buyers learn about your products, process, and impacts, but you will also create a very professional impression and instill trust in your company and products. By standing out at the event and creating the best impression, you will attract more potential buyers and increase your chances for new business opportunities.
Product packaging is yet another medium for communicating your phy2app product pages. You can incorporate QR labels on the product packaging, that you send to buyers. You can already include QR labels on your initial product samples and send them to buyers or when delivering orders. In both cases, people can quickly access the information via their smartphones and you can build trust as a transparent and reliable producer.
Communication is one of the key pillars of any successful business. Today, a number of user-friendly digital platforms allow you to market your company and products for free. Email marketing and social media platforms are useful and efficient tools to communicate with your audiences online and reach a large number of targeted people. On the other hand, in-person interactions are always a great way to establish a relationship with new potential business partners. phy2pp is here to support your efforts and elevate your communication across digital channels and during in-person interactions between you, your products, and the world. phy2app will help you portray your company as a professional, transparent, and trustworthy business and help you scale your sales.